Monday, January 09, 2006

Big Nike contract for Rihanna

Just when you thought the DJ couldn't turn her music up any louder, Barbadian star Rihanna has landed two lucrative endorsement contracts.

The Def Jam recording artiste is about to be the US$20 million face of world-renowned sportswear giant, Nike – the first entertainer to do so – and will endorse a new line of trendy jeans for the JC Penny clothing chain.

At left: Our own cutie-pie Rihanna

Check her out on the Def Jam Recordings website.

According to Rihanna's producer and writer, Evan Rogers, who "discovered" her while on holiday in Barbados last year, the endorsements will take the 17-year-old's fairytale rise to stardom even higher.

"She's making history because she's the first ever non-athlete to endorse Nike, which has built a worldwide campaign around the first single of her second album," Rogers said of the Pon De Replay girl.

"The Nike campaign will include an online promotion and television commercial. It's a US$20 million worldwide campaign for Nike women's wear, and Rihanna will be the face of that campaign," he added, noting that the label worn by Tiger Woods, Michael Jordan and other sports stars would be launched with the 17-year-old next month.

You go girl!


Anonymous said...

Congratulations Rihanna.

And Baje I love your blog.


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